AWARD WINNING INNOVATION IN SPORT

At Second Chance we connect brands to leading retailers, buying groups, marketplaces, schools and institutions across Europe, the Middle East and Africa. Specialising in golf, cycling, fishing, football and connected sports technology, we supply over 7,000 stores across EMEA.

DISCOVER THE FINEST SPORTS ACCESSORIES & TECHNOLOGY ON THE MARKET

Our products include golf training aids, cycling equipment and gadgets as well as the latest fishing technology. We partner with some of the world’s most exciting brands to pioneer developments in sports equipment.

Rapsodo

Lyle & Scott

Lyle & Scott

Samsung

Samsung

Full Swing Kit

Golfzon Wave

Sunday Golf

Sunday Golf

Official PGA TOUR Products

PGA TOUR

SimSpace

SimSpace

Me And My Golf

ME AND MY GOLF

Blast Golf

Blast Golf

GOLFBUDDY

GOLFBUDDY

EXPUTT

EXPUTT

HomeCourse

PhiGolf Home Simulator

Easygreen

Easygreen

Recycled Golf Balls

Golf Balls

LIVALL Smart Cycle Helmets

Livall Smart Helmets

Morpher

Morpher

Wipeout

Wipeout

WingLights

WingLightsPOP

Brilliant Reflective

Brilliant Reflective

Tru-Tension Cycle Range

Tru-Tension

CYBIC

CYBIC

iBobber

iBobber

Deeper Fishfinder

Deeper

GoFish

GoFish

Emoji

Emoji

DISTRIBUTION

Take the hassle out of logistics and storage when buying or selling wholesale sporting goods. With over 30 years experience in the sports industry we are known as reliable sports equipment distributors, you can trust us to accommodate your needs, whatever they might be.

GROWTH

Realise your growth potential by achieving the perfect combination of logistics, sales and product localisation. We’ll help you tap into new markets by navigating the trends and regulations of each country to remove the headaches of targeting global retailers.

BRANDING

Give your sports equipment the best possible chance of success when it hits the shelves with our comprehensive branding support. We can help you fine-tune a robust strategy for growth.

MARKETING

Create excitement around your brand with marketing and PR from our in-house team. We know exactly how to generate a buzz about the latest sports equipment and getting the right target audience engaged in your product.

WE MAKE CUSTOMERS HAPPY BY UTILISING THE LATEST CUSTOMER SERVICE SOFTWARE TO:

Provide support across all channels:

Solve customer support tickets via web, email, phone, SMS, and social media.

Provide multilingual Pan European coverage:

Our multilingual customer service team provides connected communication across any channel.

Experts solve issues fast:

Our resident PGA Pro provides golf specific advice and troubleshooting for our range of golf brands.

In-house fitness and sports enthusiasts are on hand to deliver real person customer service.

Customer service that drives 5 star reviews & sales:

We believe good customer service generates future sales.

Customer Service Team

SECOND CHANCE CAN SUPPORT YOU WITH...

Distribution & logistics

We have cost-effective solutions in wholesale sporting goods distribution and warehouse management with a logistics network that covers the UK, Europe, the Middle East and Africa.

Efficient route to market

We have the knowledge and experience when delivering sports equipment to an international market, saving you time and money so you can begin to see a quick return on investment.

Experienced sales team

Our long standing links with the UK & Europe’s leading sports equipment retailers enables our clients to get their products in the right places.

Dedicated customer service

By partnering with us, you’ll receive an account manager who will act as your single point of contact throughout the process. If you have any queries or issues, they’ll be able to help.

PR & communications

Our talented PR specialists will get the sports industry talking about your brand from launching it onto the market right through to creating on-going exposure.

Event planning & management

We can take care of your new product launches by managing the whole process from event planning to communicating the launch to your target markets.

In-house marketing & design studio

Working within a brand’s style guide we can create or adapt existing assets to help localise and work more effectively in the different sales channels each market has. Our capabilities include web design, product demo videos, shorts for social media, print catalogues and trade show materials.

Consistent marketing

We will act as the guardians of your brand, creating style guidelines and marketing collateral that ensure your fishing, cycling or golf equipment is presented in the best light.

Internal communications

Make your staff your best brand ambassadors. Our bespoke training solutions ensure employees have a clear understanding of your sports equipment and how to market it when dealing with prospects.

Merchandise reviews

Get an insider view of how your sports equipment is presented in store. Visits from our merchandising team can help you make sense of the numbers when monitoring sales from individual retailers.

Retailer advertising

Looking to reduce your cost per acquisition? By targeting the right advertising opportunities, such as retailer catalogues, we make sure your brand has maximum impact with minimum input.

Point of sale displays

We focus on enhancing your in-store presence by providing an end-to-end service for point of sale promotions. Do your sports equipment justice with eye-catching POS displays.

Press tours

Break into the EMEA market with a press tour that gives you an introduction to key decision-makers in the sporting world. Our team can plan this for you; all you need to do is turn up.

Product demonstrations

Modern technology in sport is a much easier sell when showcased in action. Whether you’ve developed a fish camera, connected cycle helmets or golf training aids, we can arrange engaging in-store demos.

Trade shows & exhibitions

With over 30 years experience in the sports trade we can identify which key trade shows you need to exhibit at throughout the year.

Customer support

Use of our dedicated multi lingual customers support team who will be trained to have a deep understanding of your brand and products.