Second Chance Limited

Second Chance are one of the largest wholesale sports goods suppliers in EMEA. Specialising in golf, cycling, fishing and connected sports technology. We offer end-to-end solutions for bringing sports brands to market. From contract and margin negotiations, to warehouse logistics and distribution, through to product sales and marketing channels. Our team connect brands to leading retailers, schools and institutions in Europe, the Middle East and Africa. The network currently includes over 7,500 retailers, a significant opportunity!

To discuss distribution please contact us:

Tel: +44 (0) 1253 407272



Take the hassle out of logistics and storage when buying or selling wholesale sporting goods. With over 30 years experience in the sports industry we are known as reliable sports equipment distributors, you can trust us to accommodate your needs, whatever they might be.

Realise your growth potential by achieving the perfect combination of logistics, sales and product localisation. We’ll help you tap into new markets by navigating the trends and regulations of each country to remove the headaches of targeting global retailers.

Give your sports equipment the best possible chance of success when it hits the shelves with our comprehensive branding support. We can help you fine-tune a robust strategy for growth.

Create excitement around your brand with marketing and PR from our in-house team. We know exactly how to generate a buzz about the latest sports equipment and getting the right target audience engaged in your product.